It’s a beautiful thing when a career and a passion come together.

- Anonymous


The Idea

I have always dreamed of having my own business in Beechworth. Passionate about our community and small business my idea has always focused on embracing our local identity, bringing new exciting brands and opportunities to our town.

When the opportunity arose for 71 Ford Street it was meant to be! Having worked in the space when it was Hotch Potch over 18 years ago and more recently as Classic Apparel this space comes with wonderful memories and experiences that will form the pillars for my Ivy Phillips. We have created a welcoming retail space with beautiful products and engaging customer service.

Why ‘Ivy Phillips’ I hear you ask. Ivy is the name I had in my pocket if I had another child and as that wont be happening I was excited to use it in my business name, Phillips is from the lane behind the shop and I have since learned one we are also related to!

Introducing IVY PHILLIPS. We cannot wait to see you in store.

x Emma